Recently we (DNBmedia) delivered in cooperation with the Dutch marketing agency Ubachs Wisbrun/JWT a campaign site for Vodafone/TNF. TNF offers IP based data communication solutions. Since this might be difficult to handle you'll need TNF to get the overview and manage it all for you. This is visualized by a labyrinth with an overview map, so you know exactly what to do on each intersection (like you know exactly what to do with TNF's support).

I personlly really liked this project, since we combined 3D with flash. In this case the flash part is not real 3D, since it was a requirement to display objects in a way which isn't possible with any 3D flash engine yet. Our in-house 3D developers rendered their scenes to a video output which we converted in flash. These video's can be played forwards and backwards, depending on the users arrow key input.
One of my personal features I liked was to build in the ability to go each possible direction on the intersections. This would have given it an extremely cool result. I already figured out how to do this and wrote the first parts for a smart loading engine, since you don't want to preload all possible choices. Unfortunately this feature isn't implemented in the final release, because we had a strict time schedule and off course it all needs to be kept on budget.

There where two big challenges for this project:

1. Keep the download as small as possible while having the best quality on a high resolution. Although the site is a little over 25MB I think we've taken the best out of it!
2. Get a smooth performance. I've faced a lot of performance issues when I started up the project. The memory usages raised very fast when walking through the labyrinth. Beside this, when we walked backwards we where moving with just a few frames per second. I'm sure we came with some good solutions for this.

I really think you should check out this website. It's completely in Dutch, including the instructions at the beginning. The most important thing to know is that you can move forwards and backwards using your arrow keys, you can click on the 4 objects you'll find on your way and you can click on the hotspots on the map to warp to an object.

I would like to hear your impression about this website!

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